About us

“Empowering Your Wildest Dreams Into Inspired Action.”

My name is Genicca Whitney, pronounced JAH-NEEK-A (like Paprika!) and I am so happy that you are here. I don’t believe in coincidences; there is a reason why we have crossed paths and why you have stumbled on my page.

So who am I?

I consider myself to be a curious little soul, fuelled by love, passion and connection. Over the years, I have embarked on many adventures, falling face forward, then rising beyond my imagination, while breaking through the battles of my own self-limitations.

I graduated highschool from St. Joseph’s Morrow Park while living in Toronto, with a passion to become a teacher (ECE). Instead of jumping into college, however, I landed a sales position with a marketing company at 17 and traveled with the company for 2 years. Although teaching was my main goal, I ended up climbing the “corporate ladder” quite quickly, and at 19 years old, I bought a house for my parents with every penny I saved, packed my Precidia and took on the promotion to open up an office in beautiful British Columbia.

I fell in love. Left all of my family & friends back East. I quit the marketing company to open my own business at 20 years old. I traveled all over BC and ventured to Alberta over 20 times to pursue more clients in a time span of 4 years. In those 4 years, I had the honour of training and developing over 100 sales representatives, with over 80 contracts under my belt.

My heart was broken. I put myself through Fashion School to make new friends and to explore my passion for fashion & business. I learned how to invest in real estate and bought a loft in Yaletown. Shortly after, I graduated John Casablanca’s Institute with a Diploma for Fashion Business & Creative Arts. I lost some friends along the way; found love in a hopeless place; and became a mother overnight to my step-daughter, Angelina. I cried. I laughed. I burned. I ached. I smiled. I prayed. I hoped. I stayed. I pushed. I fell in love all over again. Got married to my soul mate. Introduced new life to this world to a precious baby girl named MaKyla Soleil… And here we are today!

I can’t say that ten years ago, I knew that this is how my life would unfold. Along my journey, I struggled with fear, fell hard on my a**, and carried life’s greatest challenges on my back with one foot in front of the other. I had no idea that Entrepreneurship was my fate – nor did I think I would be living thousands of miles away from my family. All I know is, since I was a young girl, I had a grandeur vision for myself. I knew what I didn’t want, because I witnessed it – and although I couldn’t put my finger on what it was I wanted at the time, I embraced the opportunities that showed up and got to working!

My goal for this blog is to share my experiences about being a woman and a mother with Dreams. To remind you that you’re not alone in your desire to be better, do better and have more. My mission is to provide you valuable insight into the everyday struggle of pursuing a life worth living, while sharing tools + resources that will propel your businesses forward to unbeatable heights.

I hope that my journey inspires and empowers you to live your w i l d e s t dreams.

If you are called to share your story with me, please send me a message. Your willingness to be open gives me incredible strength and courage to live fearlessly and more authentically, so that I may continue to serve my purpose.